Like many businesses, we are doing our part to make our office more green. For example:
- We have eliminated plastic water bottles
- 100% of our employees use public transit to get to work
- We keep the office a few degrees cooler in the winter and a few degrees warmer in the summer
- We power down unused or seldom used equipment
- Everyone has a recycling container in their work space
- We have motion sensors in place to control lighting as people enter and leave rooms
But the biggest difference we have made is due to the fundamental change in the way much survey research is conducted. I did some math on the amount of paper a typical study used when we were still doing paper and pencil surveys. It came out to 11,450 sheets of paper, or almost 23 reams!
Once the industry moved to CATI systems, the paper usage shrunk to about 8 reams of paper per study. But with surveys moving online, and tab and report deliverables being mostly electronic, our average study now uses about 200 sheets of paper – or less than ½ of a ream. That’s a lot of trees saved!
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