I have written about the Marketing Research Association’s Research Industry Index (RII) a few times. It is fast becoming the most trusted study measuring the health of the U.S. marketing research industry. It has the largest base of participant’s, across the broadest array of the industry (end clients, full service suppliers, field services, panel companies, qualitative and quantitative). The next wave of the survey, to capture second quarter ’09 results, launches this week.
This is my shameless plug to ask you to participate in the survey. If you are the owner or senior level management of a research company, or a senior level researcher within an end client (basically – you must be in a position to understand budget, research purchases, research sales and revenue), you should be taking this survey. While the survey has achieved reasonable media coverage, only survey participants receive a detailed report.
If you are interested in participating, drop me a note with your contact information. I will forward your information on to the MRA so you can receive a survey invite. As with all surveys, your answers are confidential and only reported in aggregate.
This is my shameless plug to ask you to participate in the survey. If you are the owner or senior level management of a research company, or a senior level researcher within an end client (basically – you must be in a position to understand budget, research purchases, research sales and revenue), you should be taking this survey. While the survey has achieved reasonable media coverage, only survey participants receive a detailed report.
If you are interested in participating, drop me a note with your contact information. I will forward your information on to the MRA so you can receive a survey invite. As with all surveys, your answers are confidential and only reported in aggregate.
