Thursday, October 2, 2008

What is ABC Thinking?


ABC recently announced “National Stay at Home Week”. I thought it was a clever idea. They made it appear to be a true national event, but it was really a promotion for the ABC family of networks. Great idea! But, I have a couple of problems with it:

1. This is the third week of the promotion. Since when is a week more than 7 days?

2. Retailers are hurting right now. How do they feel about a national TV network telling people to stay home (i.e. don’t be out shopping or dining)? Many of these retailers advertise on ABC. Isn’t ABC biting the hand that feeds them?