Research Industry Index (RII)

As some of you may know, I author the RII report for the MRA. I was very excited to report a strong gain for the index at the close of 2009. This is very encouraging news for our industry. A copy of the press release is available at http://www.mra-net.org/news/article.cfm?aID=1073. Equally exciting is the growing number of industry leaders who are now participating in the quarterly survey. The RII has one of the largest and most diverse respondent bases of any industry surveys.

Invitations to participate in the next wave of the survey will be going out soon. If you already participate, I thank you and encourage you to continue. If you do not participate, I strongly encourage you to do so. As an added perk, only survey participants receive as copy of the full report. The survey is restricted to business owners or high level executives of research companies and end users.

Personally, I feel good about 2010. I hope the next RII report proves I am correct.