Hope to See You in Boston!

I am headed to Boston early next week for the MRA’s Annual Research Conference. I have to admit bias, since I sit on the MRA board, but the educational content and speakers for this conference are outstanding. I truly believe this conference outshines all other industry conferences when it comes to the opportunity to learn.

While people go to conferences for many reasons, educational content is frequently a second thought. At most conferences, you usually see large numbers of people milling around in the exhibit hall or refreshment areas instead of attending the educational sessions. Not true for the MRA conference. People are in the educational sessions. They are taking a lot of notes and asking many questions. In other words, they are learning.

Hopefully you have registered and plan to be at the conference. If not, it’s probably too late for most of you. But if you live in the Northeast, a last minute registration is still feasible. You really should be there.