Research Snowmen

Many of you, who are friends, clients or business partners with our company, have received our Research Snowmen holiday cards over the years. What started as a humorous card in 2003, with a bunch of somewhat geeky Snowmen Researchers, has continued as an annual tradition. The 2009 card will mark our seventh edition.

We had planned for the Snowmen to make a onetime appearance. But they proved to be quite popular, and we have kept them around. The problem is – our designers who originated the idea are long gone. It has fallen on our shoulders to come up with a new idea every year. While I think we have come up with some great ideas, it has become a challenge. So we are turning to you for help.

If you aren’t familiar with our Snowmen, or you need some inspiration, turn on your speakers, and mosey on over to http://www.cooper-roberts.com/snowmen/. There you can experience all of the cards, with the appropriate holiday background music.

The rules are simple: the card must include the Snowmen, they should have some general (non-religious) holiday association, and hopefully have some tie back into marketing research. If we select your idea, you will be given credit for the inspiration on the back of the card.

And BTW, there is no gender bias – it’s just that Snowpeople doesn’t sound right to us. I know for a fact that the inspiration for some of our Snowmen were women.

You can respond here, or to keep your idea secret, respond to snowmen@cooper-roberts.com