As you may or may not know, one of my many volunteer activities is as Chair of the Professional Research Certification (PRC) Board. This program, under the auspices of the MRA, was introduced several years ago to bring certification to the marketing research industry. A certification program has been a goal of many research associations for at least the past decade. The MRA made it happen.
There was obviously a clear demand for certification. There are now almost 1,100 active PRCers. Individuals are working hard to earn their educational credits that are required to be recertified. Researchers, employers and clients are seeing the value of PRC.
As with most new certification programs, all of the current PRCers were certified through a rigorous open-enrolment process. But the next, and the most exciting phase of PRC is about to roll-out. A committee of dedicated volunteers has been working to develop the certification test. All new applicants for certification must take and pass this proctored test. The test consists of 100 questions randomly selected from a battery of thousands of questions. No two tests will be alike. This phase will be beta tested next week in Chicago. After that, it will be scheduled on a regular basis around the country.
I am biased, but I am also very proud of what PRC has become. I would especially like to thank Jen Cattel, the Certification Manager with the MRA staff, and Ted Donnelly and Peter Van Brunt , two very hard working volunteers.
There was obviously a clear demand for certification. There are now almost 1,100 active PRCers. Individuals are working hard to earn their educational credits that are required to be recertified. Researchers, employers and clients are seeing the value of PRC.
As with most new certification programs, all of the current PRCers were certified through a rigorous open-enrolment process. But the next, and the most exciting phase of PRC is about to roll-out. A committee of dedicated volunteers has been working to develop the certification test. All new applicants for certification must take and pass this proctored test. The test consists of 100 questions randomly selected from a battery of thousands of questions. No two tests will be alike. This phase will be beta tested next week in Chicago. After that, it will be scheduled on a regular basis around the country.
I am biased, but I am also very proud of what PRC has become. I would especially like to thank Jen Cattel, the Certification Manager with the MRA staff, and Ted Donnelly and Peter Van Brunt , two very hard working volunteers.
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