Lousy Research

The San Francisco Chronicle recently gave most of a full page to the review of power toothbrushes. The story is at http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/02/25/DD481635MI.DTL&hw=take+five+toothbrushes&sn=001&sc=1000.

The fact that they showed almost life size pictures of the toothbrushes should have given me the hint that the story was mostly fluff. In essence, this was an IHUT, and their approach bothered me. First, they pitted a high end Sonicare (retail of $169.99) against four lower end brands (retail of $4.89 to $14.19). Then, they had different reporters test different toothbrushes. I know it was only meant as a review, but what an awful approach.

Your thoughts?