When surveys were mostly completed by telephone, the majority of the calls were made on weekday evenings and weekends. The purpose was twofold – not to over-represent non-working respondents by calling during weekdays, and to introduce an acceptable level of efficiency to the calling. There were strict rules pertaining to the respondents’ time zone.
But with online surveys, how much thought is given to the timing of survey deployment? We hear estimates on the best and worse response times. And we know that the majority of respondents take the survey soon after they receive the invite, and not a few days later. But do panels time deployment to be consistent across time zones? Wouldn’t it skew results if everyone on the east coast responded in the evening, but west coast respondents responded in their afternoon? Do we really trust the opinion of someone responding at 3:00 AM? Could tracking study results be distorted from wave-to-wave if invites are deployed at different times of the day for different waves?
Just some thoughts. Your opinions?
ボニーラッシュ｜美肌を目指すなら…。
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ボニーラッシュ｜美肌を目指すなら…。 反復する肌荒れは、それぞれにリスクをアナウンスする印だと言われます。体の …
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6 years ago
1 comment:
I've found the same consideration to be important in deploying marketing communications - especially email newsletters. You don't want your communications to land in an inbox when it won't be read - Mondays, for example, are terrible for emails to business people because their inboxes are full of messages from Friday after they left and all weekend.
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