Did Sharp test this ad?

If you have watched much TV lately, you have probably seen the ad for Sharp Quattron technology. They are using this technology as a major point of differentiation for Sharp televisions. Basically, it adds the color yellow to the standard television RGB colors of red, green and blue. They claim the addition of yellow helps create a vast array of colors that you can’t see on your current TV’s three color technology. So far, this sounds like a great improvement. But this is where I wonder if they did any market research. I am watching the commercial on my current TV and I am seeing this vast array of colors that they just told me I can’t see. I just don’t get it.

As a side note, if you are a Star Trek junkie, the commercial features George Takai. It even includes his signature line of “oh my”.